OVERVIEW
We are currently searching for a skilled professional to join a well-known client’s team as a Business Analyst remotely in the United States. The Business Analyst role will require using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spending, customer profiling and segmentation, and predictive modeling. Their work will have a direct impact on the organization and the larger clinical industry, making this an amazing career opportunity.
RESPONSIBILITIES
• Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to ensure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.
EXPERIENCE
Minimum of seven years of analytic experience with relevant data sources and analytical methodologies.
EDUCATION
Minimum of Bachelor’s Degree in a related discipline required
To be a best-fit your strengths must include:
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implementation.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.
• Must be willing to work regular business hours aligned to the EST time zone
Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits.
At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. Advanced Group is committed to providing employment opportunities without regard to sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.
Advanced Group complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please contact [email protected].